Beats Teams Up With EA SPORTS FC for New Ad Campaign and Exclusive Game Benefits
Apple's Beats brand is announcing a new collaboration today with EA SPORTS FC and star footballer Erling Haaland, which involves a new ad and multiple in-game Beats integrations for EA SPORTS FC 24.
The new ad featuring Haaland was built using EA's Frostbite game engine to remix scenes of Haaland from the recent Beats ad
"The King & The Viking" featuring Haaland and NBA legend LeBron James.
Under the new partnership, users who play EA SPORTS FC 24 by November 1 will receive Founder status in the game with access to exclusive in-game rewards such as a permanent Erling Haaland item in Ultimate Team mode and custom digital Beats Studio Pro in a Haaland-inspired Viking theme.
And coming in December, FC 24 Player Career mode will add the ability for users to purchase additional virtual Beats headphones from their in-game salaries to earn Personality Points that enhance their on-field performance. As players advance through the mode, they'll be able to become Beats Ambassadors for additional salary and other benefits, while Manager Career mode will allow users to outfit their teams with Beats-inspired kits.
Popular Stories
iOS 17.2 has been in beta testing for over a month, and it should be released to all users in a few more weeks. The software update includes many new features and changes for iPhones, including the dozen that we have highlighted below. iOS 17.2 is expected to be released to the public in mid-December. To learn about even more features coming in the update, check out our full list. Journal ...
Unidentified governments are surveilling smartphone users by tracking push notifications that move through Google's and Apple's servers, a US senator warned on Wednesday (via Reuters). In a letter to the Department of Justice, Senator Ron Wyden said foreign officials were demanding the data from the tech giants to track smartphones. The traffic flowing from apps that send push notifications...
Apple today released new firmware update for both the Lightning and USB-C versions of the AirPods Pro 2. The new firmware is version 6B34, up from the 6B32 firmware introduced in November. Apple does not provide details on what features might be included in the refreshed firmware beyond "bug fixes and other improvements," so it is unclear what's new in the update, but prior software releases ...
Apple's Korean suppliers have begun developing smartphone under-display cameras (UDC), paving the way for the first iPhone with a true "all-screen" appearance. According to The Elec, LG Innotek has entered the preliminary development of the UDC, which sits under the display and does not result in a visible hole in the panel when the camera is not in use. A UDC differs from a typical front ...
The iOS 17.2 update that Apple is set to release to the public in the near future will bring support for the next-generation Qi2 wireless charging standard to the iPhone 13 and iPhone 14 models. Qi2 was mentioned in the release notes for the RC version of the update that came out today. With the addition of support for the new standard, iPhone 13 and iPhone 14 models will work with Qi2...
Recently, MacRumors has received details on the battery currently being tested on the upcoming fourth-generation iPhone SE, and the information corroborates previous findings in relation to the device. The iPhone SE 4, known by its device identifier D59, is expected to use the exact same battery found in the base model iPhone 14. Partially assembled prototypes of the next iPhone SE have been ...
Today we're tracking a collection of deals that are matching - or nearly matching - the same all-time low discounts we saw during Black Friday. This includes the AirPods Pro 2 with USB-C, 9th generation iPad, and M1 MacBook Air. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the ...
Meta has revealed plans to end Instagram users' ability to chat with Facebook accounts later this month, rolling back a feature that it introduced over three years ago. In September 2020, Meta (then Facebook) announced it was merging its Facebook Messenger service with Instagram direct messaging, allowing Instagram users to chat with Facebook users and vice versa using the same platform....
Top Rated Comments
https://www.ea.com/games/ea-sports-fc/news/fc-pack-probabilities
Though I will give them credit for being pretty much one of the closest game-related things Apple has ever done, even if they're hiding behind their non-Apple IP in order to do so (don't be scared of video games, Apple)
It’s about time they sold the game and then just charged for an update for teams and general game improvements.
I’d appreciate that more than some lame product tie ins like this. A beautiful game that gets uglier every year.