Gurman: Apple May Announce Drop of 'Hey Siri' Trigger Phrase at WWDC

Apple may announce a major change to Siri that would move away from the "Hey ‌Siri‌" trigger phrase currently required to invoke the virtual assistant hands-free at next week's WWDC keynote, according to Bloomberg's Mark Gurman.

siri phil schiller
In a new tweet, Gurman reiterated that the change to the ‌Siri‌ trigger phrase may be among next week's announcements. In November, Gurman reported that Apple is working on a way for ‌Siri‌ to be able to understand and respond to commands without the need to use "Hey ‌Siri‌" as a trigger-phrase. Instead, users will simply need to say "‌Siri‌."

The company is working on an initiative to drop the "Hey in the trigger phrase so that a user only needs to say "Siri"—along with a command. While that might seem like a small change, making the switch is a technical challenge that requires a significant amount of AI training and underlying engineering work.

The complexity involves Siri being able to understand the singular phrase "Siri" in multiple different accents and dialects. Having two words — "Hey Siri" — increases the likelihood of the system properly picking up the signal.

The change would bring ‌Siri‌ closer to Amazon's voice assistant, which can be triggered simply by beginning a command with "Alexa." At the time, Gurman added that Apple is also working on deeper ‌Siri‌ integrations with third-party apps and services to provide better assistance thanks to additional context.

Gurman initially said that the changes to ‌Siri‌ are expected to roll out sometime in 2023 or 2024, but his latest tweet suggests that it remains a distinct possibility for WWDC next week. Apple's mixed-reality headset is rumored to feature voice controls, so improvements to ‌Siri‌ would likely go hand-in-hand with the announcement of the new device.

Top Rated Comments

iBreatheApple Avatar
27 weeks ago
Siri can’t even understand basic phrases she understood two years ago, so… Good luck. I’m really getting cynical with it. Siri feels nearly a decade behind the competition in terms of usefulness of practical day-to-day inquiries.
Score: 77 Votes (Like | Disagree)
haydn! Avatar
27 weeks ago
Siri’s problems are not in how you get its attention… it’s everything after that. ?‍♂️
Score: 64 Votes (Like | Disagree)
Tofupunch Avatar
27 weeks ago
How about we make Siri more reliable, useful, etc. in any quantifiable way before we add complexity to the trigger phrase...??‍♂️
Score: 57 Votes (Like | Disagree)
tomtad Avatar
27 weeks ago
It’s worth keeping in mind it’s not the number of words but the syllables that is important. Alexa has 3, Hey Siri has 3, these can be more easily identified and is the reason Amazon chose the Alexa name. Given Siri only has 2 makes this much harder.

Also please please please can we have different phrases for different devices. So tired of wanting to talk to my HomePod and my phone or Mac then picks it up. So annoying.
Score: 49 Votes (Like | Disagree)
wikiverse Avatar
27 weeks ago
Great news! Now Siri can be more like my wife: Triggered more frequently when I say words like 'Serious' instead of her name, interrupt me and then provide absolutely no useful information whatsoever.
Score: 47 Votes (Like | Disagree)
smoothride Avatar
27 weeks ago
Lemme guess. You’ll need the shiny new iPhone 15 just to be able to do that!???
Score: 27 Votes (Like | Disagree)

Popular Stories

iOS 17

iOS 17.2 Will Add These 12 New Features to Your iPhone

Friday December 1, 2023 12:19 pm PST by
iOS 17.2 has been in beta testing for over a month, and it should be released to all users in a few more weeks. The software update includes many new features and changes for iPhones, including the dozen that we have highlighted below. iOS 17.2 is expected to be released to the public in mid-December. To learn about even more features coming in the update, check out our full list. Journal ...
iOS 16 4 Web Push

Apple Confirms Governments Using Push Notifications to Surveil Users

Wednesday December 6, 2023 5:06 am PST by
Unidentified governments are surveilling smartphone users by tracking push notifications that move through Google's and Apple's servers, a US senator warned on Wednesday (via Reuters). In a letter to the Department of Justice, Senator Ron Wyden said foreign officials were demanding the data from the tech giants to track smartphones. The traffic flowing from apps that send push notifications...
airpods pro 2 pink

Apple Releases New AirPods Pro 2 Firmware

Tuesday December 5, 2023 11:28 am PST by
Apple today released new firmware update for both the Lightning and USB-C versions of the AirPods Pro 2. The new firmware is version 6B34, up from the 6B32 firmware introduced in November. Apple does not provide details on what features might be included in the refreshed firmware beyond "bug fixes and other improvements," so it is unclear what's new in the update, but prior software releases ...
magsafe blue 2

iOS 17.2 Brings Qi2 Support to iPhone 13 and iPhone 14 Models

Tuesday December 5, 2023 11:04 am PST by
The iOS 17.2 update that Apple is set to release to the public in the near future will bring support for the next-generation Qi2 wireless charging standard to the iPhone 13 and iPhone 14 models. Qi2 was mentioned in the release notes for the RC version of the update that came out today. With the addition of support for the new standard, iPhone 13 and iPhone 14 models will work with Qi2...
Beyond iPhone 13 Better Blue

'All-Screen' iPhone Under-Display Camera Enters Development

Wednesday December 6, 2023 2:03 am PST by
Apple's Korean suppliers have begun developing smartphone under-display cameras (UDC), paving the way for the first iPhone with a true "all-screen" appearance. According to The Elec, LG Innotek has entered the preliminary development of the UDC, which sits under the display and does not result in a visible hole in the panel when the camera is not in use. A UDC differs from a typical front ...
iphone se 4 modified flag edges

iPhone SE 4 May Reuse Existing iPhone 14 Battery

Wednesday December 6, 2023 1:17 pm PST by
Recently, MacRumors has received details on the battery currently being tested on the upcoming fourth-generation iPhone SE, and the information corroborates previous findings in relation to the device. The iPhone SE 4, known by its device identifier D59, is expected to use the exact same battery found in the base model iPhone 14. Partially assembled prototypes of the next iPhone SE have been ...
airpods pro bulbs

Black Friday Prices Return for AirPods Pro 2 With USB-C, iPad, and More

Tuesday December 5, 2023 7:30 am PST by
Today we're tracking a collection of deals that are matching - or nearly matching - the same all-time low discounts we saw during Black Friday. This includes the AirPods Pro 2 with USB-C, 9th generation iPad, and M1 MacBook Air. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the ...
instagram messenger

Instagram and Facebook Messenger Chats to Disconnect This Month

Tuesday December 5, 2023 1:57 am PST by
Meta has revealed plans to end Instagram users' ability to chat with Facebook accounts later this month, rolling back a feature that it introduced over three years ago. In September 2020, Meta (then Facebook) announced it was merging its Facebook Messenger service with Instagram direct messaging, allowing Instagram users to chat with Facebook users and vice versa using the same platform....