Apple Engineers Reportedly Working on ChatGPT-Like AI Despite Siri Design Flaws

Apple is testing generative AI concepts that could one day be destined for Siri, despite fundamental issues with the way the virtual assistant is built, the New York Times reports.

siri phil schiller
Employees were apparently briefed on Apple's large language model and other AI tools at the company's annual AI summit last month. Apple engineers, including members of the ‌Siri‌ team, have reportedly been testing language-generation concepts "every week" in response to the rise of chatbots like ChatGPT.

These next-generation AI technologies have highlighted how ‌Siri‌, Alexa, and other voice assistants have squandered their lead in the AI race, the report explains. ‌Siri‌, in particular, has faced multiple roadblocks to meaningful improvements. Speaking to the New York Times, former Apple engineer John Burkey, who worked on ‌Siri‌ and was made responsible for improving it in 2014, explained that the voice assistant is built on "clunky code that took weeks to update with basic features."

Its "cumbersome design" made it very difficult for engineers to add new features. For example, ‌Siri‌'s database contains a large list of phrases in almost two dozen languages, making it "one big snowball." If someone wanted to add a word to ‌Siri‌'s database, Burkey added, "it goes in one big pile."

This means that simple updates like adding new phrases to the data set requires rebuilding the entire ‌Siri‌ database, which could take up to six weeks. Adding more complicated features like new search tools could take up to a whole year.

As a result, there was no path for ‌Siri‌ to become a "creative assistant" like ChatGPT, Burkey believes. Earlier this week, OpenAI unveiled GPT-4, its next-generation AI engine, enabling even more advanced responses from ChatGPT.

Last week, DigiTimes reported that the growing interest in generative AI catalyzed by ChatGPT has motivated a re-evaluation of how the technology is developed at major companies like Apple, Meta, and Amazon. These companies are purportedly making efforts to ensure Microsoft does not maintain its lead in AI. Apple and Tesla, in particular, are said to be reconsidering their approach to AI.

Top Rated Comments

ignatius345 Avatar
10 months ago
Siri is thoroughly integrated in pretty much everything I own, and yet I barely use it because of its severe limitations. If I could tell Siri something complicated and have it actually work, I think my head would explode.
Score: 69 Votes (Like | Disagree)
antiprotest Avatar
10 months ago
At least let us change the trigger to "Hey, Moron!"

Wait, even that will take 6 weeks. Never mind. Not worth it.
Score: 33 Votes (Like | Disagree)
dantracht Avatar
10 months ago
I can see the bugs already.
Score: 33 Votes (Like | Disagree)
yellow8 Avatar
10 months ago
Improvements to Siri? I say yes. We say yes. Every body says yes.
Score: 29 Votes (Like | Disagree)
haruhiko Avatar
10 months ago
The phrase "working on" in corporate double speak can have various meanings depending on the context, but it generally implies that the company is actively engaged in a project or initiative. However, it may also suggest that the project is in its early stages, and there are no concrete plans or timelines in place yet.

In some cases, "working on" can be a vague and non-committal way for a company to acknowledge a problem or issue without making any promises or guarantees about a solution. It can also indicate that the company is exploring different options or considering various approaches before making a decision.

Overall, the phrase "working on" can be interpreted as a way for a company to signal that it is taking action, without committing to any specific outcomes or timelines. It is important to note that this phrase should be evaluated in the context of the specific company and situation, as it can have different connotations depending on the context in which it is used.

From your AI overlord, ChatGPT.
Score: 23 Votes (Like | Disagree)
oofio2461 Avatar
10 months ago
finally, a complete Siri redesign, hopefully, they rename it this time around.
Score: 23 Votes (Like | Disagree)

Popular Stories

iOS 17

iOS 17.2 Will Add These 12 New Features to Your iPhone

Friday December 1, 2023 12:19 pm PST by
iOS 17.2 has been in beta testing for over a month, and it should be released to all users in a few more weeks. The software update includes many new features and changes for iPhones, including the dozen that we have highlighted below. iOS 17.2 is expected to be released to the public in mid-December. To learn about even more features coming in the update, check out our full list. Journal ...
iOS 16 4 Web Push

Apple Confirms Governments Using Push Notifications to Surveil Users

Wednesday December 6, 2023 5:06 am PST by
Unidentified governments are surveilling smartphone users by tracking push notifications that move through Google's and Apple's servers, a US senator warned on Wednesday (via Reuters). In a letter to the Department of Justice, Senator Ron Wyden said foreign officials were demanding the data from the tech giants to track smartphones. The traffic flowing from apps that send push notifications...
airpods pro 2 pink

Apple Releases New AirPods Pro 2 Firmware

Tuesday December 5, 2023 11:28 am PST by
Apple today released new firmware update for both the Lightning and USB-C versions of the AirPods Pro 2. The new firmware is version 6B34, up from the 6B32 firmware introduced in November. Apple does not provide details on what features might be included in the refreshed firmware beyond "bug fixes and other improvements," so it is unclear what's new in the update, but prior software releases ...
Beyond iPhone 13 Better Blue

'All-Screen' iPhone Under-Display Camera Enters Development

Wednesday December 6, 2023 2:03 am PST by
Apple's Korean suppliers have begun developing smartphone under-display cameras (UDC), paving the way for the first iPhone with a true "all-screen" appearance. According to The Elec, LG Innotek has entered the preliminary development of the UDC, which sits under the display and does not result in a visible hole in the panel when the camera is not in use. A UDC differs from a typical front ...
magsafe blue 2

iOS 17.2 Brings Qi2 Support to iPhone 13 and iPhone 14 Models

Tuesday December 5, 2023 11:04 am PST by
The iOS 17.2 update that Apple is set to release to the public in the near future will bring support for the next-generation Qi2 wireless charging standard to the iPhone 13 and iPhone 14 models. Qi2 was mentioned in the release notes for the RC version of the update that came out today. With the addition of support for the new standard, iPhone 13 and iPhone 14 models will work with Qi2...
iphone se 4 modified flag edges

iPhone SE 4 May Reuse Existing iPhone 14 Battery

Wednesday December 6, 2023 1:17 pm PST by
Recently, MacRumors has received details on the battery currently being tested on the upcoming fourth-generation iPhone SE, and the information corroborates previous findings in relation to the device. The iPhone SE 4, known by its device identifier D59, is expected to use the exact same battery found in the base model iPhone 14. Partially assembled prototypes of the next iPhone SE have been ...
airpods pro bulbs

Black Friday Prices Return for AirPods Pro 2 With USB-C, iPad, and More

Tuesday December 5, 2023 7:30 am PST by
Today we're tracking a collection of deals that are matching - or nearly matching - the same all-time low discounts we saw during Black Friday. This includes the AirPods Pro 2 with USB-C, 9th generation iPad, and M1 MacBook Air. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the ...
instagram messenger

Instagram and Facebook Messenger Chats to Disconnect This Month

Tuesday December 5, 2023 1:57 am PST by
Meta has revealed plans to end Instagram users' ability to chat with Facebook accounts later this month, rolling back a feature that it introduced over three years ago. In September 2020, Meta (then Facebook) announced it was merging its Facebook Messenger service with Instagram direct messaging, allowing Instagram users to chat with Facebook users and vice versa using the same platform....