Apple CEO Tim Cook Visits China Amid Reports of Lower iPhone 15 Sales

Apple CEO Tim Cook has made a surprise visit to China amid reports that iPhone 15 sales are down in the country compared to last year's iPhone 14 models (via Bloomberg).

Tim Cook iPhone 15 launch
Cook visited an Apple's Taikoo Li store in Chengdu to watch a local gaming tournament for the major Tencent game "Honor of Kings" and talk to shoppers and staff. Cook later posted about the event on Weibo with a short video, saying that "the energy tonight was off the charts!" Cook then visited a Yucheng elementary school to see how students use the iPad to support local culture.

The appearance comes just a day after two Counterpoint Research studies claimed that ‌iPhone 15‌ sales are down 4.5% versus last year's ‌iPhone 14‌ lineup in China, causing Apple's share price to fall. As a result, Cook's visit is being widely associated with concern about ‌iPhone 15‌ sales in China across various mainstream media outlets.

Cook's posts on Weibo during the trip have also aroused a usual amount of ire. For example, Cook shared a photo of Chengdu at night shot on an iPhone 15 Pro Max. The post was then "flooded with complaints" about the ostensibly poor quality of the image and unfavorable comparisons to pictures from Chinese devices like Huawei's recently Mate 60 Pro.

Related Roundups: iPhone 15, iPhone 15 Pro
Related Forum: iPhone

Top Rated Comments

StuBeck Avatar
7 weeks ago
I'm missing the connection between a trip and sales going down. Is it assumed that his "celebrity" will help increase sales? Surely market research could be done by locals better than the CEO coming into a small part of the country too.
Score: 25 Votes (Like | Disagree)
icanhazmac Avatar
7 weeks ago

Cook's posts on Weibo during the trip have also aroused a usual amount of ire. For example, Cook shared a photo of Chengdu at night shot on an iPhone 15 Pro Max. The post was then "flooded with complaints" about the poor quality of the image and unfavorable comparisons to pictures from Chinese devices like Huawei's recently Mate 60 Pro.
LOL, color me shocked! I bet Pooh Bear couldn't issue that order fast enough.

The Huawei's could have a camera that is 10 times better than any other, I still wouldn't buy it.
Score: 23 Votes (Like | Disagree)
neuropsychguy Avatar
7 weeks ago
"The post was then 'flooded with complaints' about the poor quality of the image and unfavorable comparisons to pictures from Chinese devices like Huawei's recently Mate 60 Pro."

Have to love those state-sponsored bot accounts and/or nationalists who don't like "Western" companies and/or people/bots who don't like Apple. It's like the commenters who come to MR to complain about how terrible Apple products are because apparently there’s nothing better to do.

This isn’t to say the Mate 60 Pro has a worse camera (it’s supposed to be quite good), but people complaining that the 15 Pro Max has a terrible camera are not doing so from an objective perspective. This means they are likely falling into one of the groups I mentioned.
Score: 21 Votes (Like | Disagree)
Mac_The_Ripper Avatar
7 weeks ago
Tim Cook wants to save the planet and have peace on earth...in other news, Tim Cook visits China (the pillar of environmentalism and human rights) where he sold his soul to the highest bidder.
Score: 20 Votes (Like | Disagree)
tomtad Avatar
7 weeks ago
Reality is this is only going to continue as the Chinese phone makers continue to improve.
Score: 18 Votes (Like | Disagree)
hacky Avatar
7 weeks ago

"The post was then 'flooded with complaints' about the poor quality of the image and unfavorable comparisons to pictures from Chinese devices like Huawei's recently Mate 60 Pro."

Have to love those state-sponsored bot accounts.
Yep, because no phone can take better pictures than iPhone...

Wait what? Huawei P60 Pro is actually above iPhone 15 Pro Max https://www.dxomark.com/smartphones/ - shocker
Score: 15 Votes (Like | Disagree)

Popular Stories

iOS 17

iOS 17.2 Will Add These 12 New Features to Your iPhone

Friday December 1, 2023 12:19 pm PST by
iOS 17.2 has been in beta testing for over a month, and it should be released to all users in a few more weeks. The software update includes many new features and changes for iPhones, including the dozen that we have highlighted below. iOS 17.2 is expected to be released to the public in mid-December. To learn about even more features coming in the update, check out our full list. Journal ...
iOS 16 4 Web Push

Apple Confirms Governments Using Push Notifications to Surveil Users

Wednesday December 6, 2023 5:06 am PST by
Unidentified governments are surveilling smartphone users by tracking push notifications that move through Google's and Apple's servers, a US senator warned on Wednesday (via Reuters). In a letter to the Department of Justice, Senator Ron Wyden said foreign officials were demanding the data from the tech giants to track smartphones. The traffic flowing from apps that send push notifications...
airpods pro 2 pink

Apple Releases New AirPods Pro 2 Firmware

Tuesday December 5, 2023 11:28 am PST by
Apple today released new firmware update for both the Lightning and USB-C versions of the AirPods Pro 2. The new firmware is version 6B34, up from the 6B32 firmware introduced in November. Apple does not provide details on what features might be included in the refreshed firmware beyond "bug fixes and other improvements," so it is unclear what's new in the update, but prior software releases ...
magsafe blue 2

iOS 17.2 Brings Qi2 Support to iPhone 13 and iPhone 14 Models

Tuesday December 5, 2023 11:04 am PST by
The iOS 17.2 update that Apple is set to release to the public in the near future will bring support for the next-generation Qi2 wireless charging standard to the iPhone 13 and iPhone 14 models. Qi2 was mentioned in the release notes for the RC version of the update that came out today. With the addition of support for the new standard, iPhone 13 and iPhone 14 models will work with Qi2...
Beyond iPhone 13 Better Blue

'All-Screen' iPhone Under-Display Camera Enters Development

Wednesday December 6, 2023 2:03 am PST by
Apple's Korean suppliers have begun developing smartphone under-display cameras (UDC), paving the way for the first iPhone with a true "all-screen" appearance. According to The Elec, LG Innotek has entered the preliminary development of the UDC, which sits under the display and does not result in a visible hole in the panel when the camera is not in use. A UDC differs from a typical front ...
iphone se 4 modified flag edges

iPhone SE 4 May Reuse Existing iPhone 14 Battery

Wednesday December 6, 2023 1:17 pm PST by
Recently, MacRumors has received details on the battery currently being tested on the upcoming fourth-generation iPhone SE, and the information corroborates previous findings in relation to the device. The iPhone SE 4, known by its device identifier D59, is expected to use the exact same battery found in the base model iPhone 14. Partially assembled prototypes of the next iPhone SE have been ...
airpods pro bulbs

Black Friday Prices Return for AirPods Pro 2 With USB-C, iPad, and More

Tuesday December 5, 2023 7:30 am PST by
Today we're tracking a collection of deals that are matching - or nearly matching - the same all-time low discounts we saw during Black Friday. This includes the AirPods Pro 2 with USB-C, 9th generation iPad, and M1 MacBook Air. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the ...
instagram messenger

Instagram and Facebook Messenger Chats to Disconnect This Month

Tuesday December 5, 2023 1:57 am PST by
Meta has revealed plans to end Instagram users' ability to chat with Facebook accounts later this month, rolling back a feature that it introduced over three years ago. In September 2020, Meta (then Facebook) announced it was merging its Facebook Messenger service with Instagram direct messaging, allowing Instagram users to chat with Facebook users and vice versa using the same platform....